# IDC + A8 + Mobileforce webinar: "Scaling Smarter in HubSpot Today"

As businesses scale, automation becomes the key to unlocking growth.  This webinar reviewed HubSpot’s latest innovations—combined with IDC’s market insights, Aptitude 8’s expertise, and Mobileforce’s no-code CPQ solutions. They discussed how your company can streamline lead generation, optimize sales workflows & processes, and drive revenue growth.

### Speakers:
- [Heather Hershey, Research Director, Digital Commerce & CPQ Lead, IDC](https://www.linkedin.com/in/heatherhershey1/)
- [Oscar Zamorano, Senior Solutions Engineer, HubSpot](https://www.linkedin.com/in/oscar-zamorano/)
- [Bryan Byler, CRO, Aptitude 8](https://www.linkedin.com/in/bbyler/)
- [Jagadish Bandhole, CEO, Mobileforce](https://www.linkedin.com/in/jagsband/)

### What You’ll Learn:

✅ **Seamless LeadGen & Sales Workflows:** Learn how to automate lead generation and optimize sales processes to accelerate deal cycles.

✅ Turbocharge Your Sales Processes: Discover how [HubSpot’s enhanced Sales Hub is redefining CRM with robust automation](/content/best-sales-operations-tools/ "Best Sales Operations Tools to Streamline Your RevOps"/index.html) and configurability – and how seamless setup and ongoing usage is with the right technical operations support during setup.

✅ [CPQ That Works for You: Explore Mobileforce’s](/content/enterprise-cpq-for-hubspot/ "The Enterprise CPQ for HubSpot: Why Mobileforce Is the Missing Piece Upmarket Teams Need"/index.html) no-code quote-to-cash, designed for seamless integration with HubSpot, which makes complex quoting + closing faster and more efficient.

✅ Better ROI with Integrated Revenue Lifecycle Management Solutions: See how the combined power of HubSpot’s Marketing Hub, Sales Hub, Mobileforce [CPQ plus CRM](/content/modernizing-your-crm-cpq-without-losing-legacy-custom-workflows/ "Modernizing Your CRM & CPQ Without Losing Legacy Custom Workflows"/index.html) Operations expertise from Aptitude 8 helps companies optimize their RevOps and sales efficiency.

Do you have more questions about optimizing sales in HubSpot? Click [here](/content/hubspot/index.html).